WhyNotWhyNot — Creative Productions and Original Formats

Jens Balling is a highly experienced production executive with more than 25 years of expertise in television, live sports, and esports production. Over the past 15 years, he has held senior leadership positions as Head of Production and Production Director, serving on the executive management teams at Nordisk Film TV and DreamHack Sports Games.

Recognised for delivering complex, large-scale productions, Jens combines strategic leadership with deep operational expertise across live broadcasting, international events, and premium content production. He has successfully led multidisciplinary teams, managed high-value productions from concept to delivery, and built efficient production organisations capable of delivering world-class content under demanding timelines.

With a reputation for operational excellence, innovation, and calm leadership in high-pressure environments, Jens is a trusted partner for broadcasters, rights holders, brands, and production companies looking to deliver exceptional live experiences across television and digital platforms.

Claus Vive Christiansen is a senior media executive with more than 20 years of experience leading creative teams, content strategy, and large-scale productions across television, streaming, and digital platforms. Having held leadership roles at Warner Bros., PMTV Networks, and DR, he brings extensive international experience in developing content that combines creative excellence with commercial success.

Throughout his career, Claus has built and led high-performing multidisciplinary teams, launched major entertainment formats, and overseen award-winning productions for broadcasters and streaming services including DR, TV 2, HBO Max, and Discovery+. His expertise spans content strategy, creative leadership, production management, and organisational development—helping media companies and brands create compelling stories that resonate with audiences and deliver measurable results.

Christian Trangbæk is a content creator and media personality specializing in engaging Gen Z and Millennial audiences through TikTok, Instagram, and digital-first storytelling. With professional editorial experience at DR, including CurlingKlubben, he combines broadcast-quality production with a deep understanding of social platforms and internet culture.

Known for creating viral comedy formats such as Kigger på mennesker, Christian excels at observational humor, audience engagement, and building authentic online communities. His expertise spans creative strategy, short-form video, platform-native content, and social growth—helping brands and creators connect with audiences in ways that feel both entertaining and genuine.